Join generations of style lovers and shop at a historic fashion landmark.
Santa Eulalia is Barcelona’s most iconic and legendary luxury store. And today, we invite you to enjoy a private shopping experience that will be the perfect style souvenir.


Meet our local fashion expert and make your way to Passeig de Gràcia, the city’s top avenue. At the store, you will be welcomed by the director for a private tour around the spectacular premises (over 2000 square meters), including the atelier, usually open to their clients only.
Aside from browsing their multi-brand selection of apparel and footwear, you can of course try on anything you like. But you can even enjoy an urgent, bespoke fitting and tailoring service for a purchased item, which can be later delivered to your hotel.
With over 180 years of history, this majestic store has long been a destination for aristocrats and the high bourgeoisie, and still preserves one of the few remaining tailoring workshops in Spain.
But beyond its storied fashion legacy, it offers a world of refined pleasures that extend well beyond shopping, inviting you to linger, indulge, and experience the space in unexpected ways. And really, who could resist a glass of cava and tapas at its exclusive outdoor bistro?

Passeig de Gràcia, the most emblematic avenue in Barcelona, pure essence of glamour.
Available for you all year round, this experience is offered before, during and after opening hours. Should you want the store to be closed for you, we can arrange an exclusive visit and fitting behind closed doors.
A private, hosted shopping experience at a historical store is likely to become an unforgettable memory of your stay.
Inspired yet? The journey continues…














